Interesting Verbiage Choices in Technology Journalism
23 October 2014 • by bob • Microsoft, Surface, Apple
I often find technology journalism interesting not because of what is actually said, but because of how it is said. Everyone throughout the technology world has their own opinions and biases, but some people are incapable of separating their personal feelings from the facts when writing about competing technologies.
Here is a perfect example of what I mean - a coworker recently shared the following article with me, and pay special attention to the title:
The iPad Air 2 is the second fastest tablet currently available
http://www.mobileburn.com/23674/news/the-ipad-air-2-is-the-second-fastest-tablet-currently-available
Hmm. "The iPad Air 2 is the second fastest tablet currently available?" If so, then what's the fastest? You certainly wouldn't know by glancing at the article's title.
The article continues in typical Apple-fanboy style by continuously lauding the iPad's accolades as the 2nd-best device throughout the piece, with only a single reference to the clear winner: "... Apple's iPad is the second fastest tablet on the market, only trailing behind Microsoft's Surface Pro 3, a slate that has full PC innards." That statement doesn't actually hold water with the chart that the author includes, which shows that the Surface 3 is far and away the best tablet in terms of overall performance.
That being said, I seriously question what the article's author meant when he referred to the Surface 3 as "a slate that has full PC innards." Does having PC innards disqualify the Surface 3 for some reason? If the iPad had come out on top of this performance comparison, I am sure that the article's author would have pointed out that the Surface 3's "PC innards" were somehow responsible.
I mentioned to someone yesterday that the article in question reminds me of days long ago when the USSR would announce that "Comrade So-and-so won a Silver Medal in the Olympics," while never mentioning who took home the Gold. This article's author chooses his verbiage in a similar manner, so it's not hard to see where his allegiances are.
Personally, I would title this article "Why the Surface 3 kicks your Apple iPoop to the curb."
;-)