Geeky Bob

In recent years, Taco Bell has removed several tried-and-true items from their menu that I have ordered for decades, and they have replaced those menu items with - crap.

Believe it or not, I sent Taco Bell a letter asking if they bother checking with their customer base before making unilateral decisions that impact millions of loyal customers. And believe it or not, Taco Bell replied back - with the exact sort of dismissive, marketing rhetoric that one would expect. ("We test all of our menu items ... blah, blah, blah.")

In the end, I think Taco Bell has someone at the helm who is trying to shake things up and attract new customers, which is a good thing - but only so long as you don't piss off your original customer base. With that in mind, it's pretty obvious to most people who used to love Taco Bell that they suck now; but what's worse is - they really do not appear to care.

Sniff, sniff... I miss the Enchirito...

(... and Steak Baja Gorditas... and Volcano Burritos... and Double-Decker Tacos... and Pintos & Cheese... and Caramel Apple Empanadas... etc.)