Look, I get it - companies are in the business of making money. I like a good paycheck, you like a good paycheck, everybody likes to receive a good paycheck. But that being said, everyone who has ever bought something from someone else has realized that the people who are doing the selling are charging you more money for their merchandise than what they originally paid for it - that's called profit, and that's how they make their living. We implicitly accept this arrangement every time that we make a purchase, and I have no problem with that. In principle, at least.
But every once in a while I run into a situation where someone is so blatantly overcharging that I no longer want to deal with them.
For example, consider the following true story:
I recently dealt with a company which attempted to keep my business by using "Hard Sell" tactics when I contacted them to cancel my account. When they asked why I was cancelling, I said it was because I could get the same service through another company for less. They replied that "since I was such a loyal customer," they would be willing to match the other company's price.
At this point I said, "You realize that you just admitted to ripping me off for all of the time that I have been your 'loyal customer?' If you were willing to provide the same service at a lower cost all along, why didn't you do so earlier? That would have kept me as a customer! But now I think you're just a bunch of thieves; so unless you're willing to refund what you have been overcharging me, just cancel my @#$% service and let me get on with my life."
That ended the sales pitch and they cancelled my account.